This tracker has been updated to include 2024 and 2025. 🎉

This comprehensive tracker will allow you plan and see an overview of your content for up to an entire year, plus it breaks down each piece of both social posts and copy by week and by platform. It’s perfect for internal Social Media management and for external client reviews.

The Content Overview tab allows you to easily view a snapshot of your content week-by-week, giving you and your team a quick understanding of your plans. The Copy + Schedule tab lets you go a little deeper, adding captions, content pillars or categories, asset links and more. And the tabs for both the Hashtag Bank and Ideas Bank give you spaces to record hashtags broken up by topic and content brainstorming respectively, all kept in one easy spreadsheet (Google Sheets or Excel).

What you’ll find in this template:

• A Social Media content overview broken down by week for larger content planning

• A schedule layout for your Social Media copy, assets and links across all main platforms

• A designated sheet for your hashtag bank

• A designated sheet for content ideation and notes

• Bonus: A complete 2025 Social Media Holiday Calendar