In Social Media, captions give voice to your visuals, tell your stories, and most importantly, engage your audience in a conversation. This 17-page guide is designed to help you craft captions that not only grab attention but also encourage your target audience to take action.

If your goal is to increase engagement, build a community, or drive sales and sign-ups, this guide will help you craft engaging messaging through our proven 3-part framework, ten provided templates for the most popular objectives (with industry-specific examples for inspiration), and a bank of hooks and CTAs so you never get stuck when writing.

What you’ll find in the guide:

• 3 part-framework to a compelling caption

• 10 templates for the most popular objectives (e.g. sales, grow email list)

• 10 industry-related examples of each template in action for inspiration

• Content bank of captivating hooks

• Content bank of high-converting CTAs