If you're trying to grow your YouTube channel in 2024, it all comes down to one thing: optimization. We're going to break down the exact framework we used to skyrocket our views to over 4 million, and trust me, you can apply these strategies no matter where you're at with your channel. It's all about what we call the 3S Framework — Search, Suggested, and SEO —which are the main strategies we used to increase our visibility and get more views on YouTube.

YouTube thumbnails are one of the two key reasons someone would potentially click on your video, with the other major reason being the title, so we can’t really overstate their importance in the success of your videos. A good thumbnail increases your clickthrough rate, which in turn helps your YouTube SEO, which leads to your videos being suggested to more users and therefore you get more views and subscribers.

With YouTube Shorts now receiving over 50 billion - yes, billion - views per day, if you’re not already posting Shorts, you’re missing out on tons of potential views and attention to your channel.

Today we’re going to break down why you need to get on YouTube Shorts, even if you don’t have a YouTube channel yet - but especially if you do, and how you can start sharing YouTube shorts today with some easy and actionable content ideas.