If you're looking to take your Social Media game to the next level and save both time and effort, you're in the right place. In this blog post, we'll break down an easy-to-follow strategy that covers everything you need to create, plan, and schedule your content effectively across multiple platforms. Let's dive in!

But first, if you’d prefer to watch this in video form, we got you:

Instagram-First Strategy with Cross-Posting

Our agency's primary platform is Instagram, and has been since we began way back in 2014. Instagram is a powerhouse for various reasons, including its wide age group reach, diverse engagement options (Stories, Reels, Messenger), and its ability to drive brand awareness and traffic. Plus, it's connected to Facebook's robust ad platform. But here's the kicker – even if you don't organically shine on Instagram, cross-posting ensures your content reaches your target audience on other platforms.

Instagram continues to outpace other platforms like TikTok. Check out this Forbes article for more insights on why Instagram is the top choice: Instagram vs. TikTok.

Secondary Platforms

Now you can look at secondary platforms that support your business goals. Identify secondary platforms based on your target audience, so for example, TikTok is fantastic for brand awareness, and YouTube Shorts is a discovery goldmine due to its search function. YouTube also offers an excellent monetization setup, literally nothing comes close currently.

Content Pillars

Next up, it’s time to set up your content pillars. Before diving into content planning, establish a Social Media strategy. This should outline objectives, target audiences, chosen platforms, and most crucially, content pillars. Check out our video on creating a Social Media strategy if you need help getting started:

So what are content pillars? Content pillars are goal-related themes that inform what you post and why. We recommend having at least three for diversity but no more than five to keep your content focused.

Under each pillar, decide on platforms, content types, and formats. For example, if your pillar is "Motivational Quotes," your chosen platform could be Instagram, and your content type could be "graphic carousels”.

Once you have your pillars defined, it's time to brainstorm content ideas. Look for inspiration on platforms like Instagram, TikTok, YouTube, and Pinterest. Search for relevant keywords and examine high-performing content for engagement and format ideas.

Create an "ideas dump" in a tool like Notion, save directly on Instagram using collections, or use Pinterest boards to organize your content ideas.

Content Calendar

A content calendar is your roadmap for executing your strategy. It helps you stay organized and batch-create content efficiently. You can use a separate document or a project management tool, but to streamline your process, consider using a social media planning tool like Planoly.

Why Planoly? Planoly simplifies Social Media management, allowing you to organize content ideas and hashtags, customize, preview, and post across multiple channels. It's the ultimate time-saver.

Don't get overwhelmed by the thought of tons of content. A fair schedule is posting in-feed three times a week – just 12 posts per month! With Planoly’s help, you can visually plan your content month ahead.

Prioritize evergreen content, which remains relevant over time. This gives you flexibility to hop on trending topics or push back evergreen posts when needed.

Batch Content Creation

Plan your content by storyboarding (for videos) or scripting (for talking head videos). Planoly offers a convenient in-app feature for this purpose. You don't need fancy equipment. A tripod, microphone, and good lighting (or natural light) can do wonders. Use tools like Canva for graphics, Capcut for video editing, and Planoy’s templates for a month's worth of content.

Just like with the rest of your content, draft captions and add hashtags in batches. Planoly allows you to see how your post will look, ensuring no text is obscured by platform overlays.

Scheduling with Planoly

Use Planoly to schedule posts automatically, freeing up your time for engagement. Don't limit your fantastic content to one platform. Cross-post to Instagram, TikTok, YouTube Shorts, Facebook, and more. PLANOLY makes this easy.

Claim Your 30% Planoly Discount!

🎉 Special Offer: We've partnered with Planoly to offer you a 30% discount on their annual subscription plans. Use code "highseason30" (all lowercase) at checkout to simplify your Social Media management.

3 Months of Content Magic

With a bit of planning, creativity, and the right tools like Planoly, you can create, plan, and schedule three months of content efficiently. Consistency is key, and with the right strategy and platform choices, you'll see significant growth in your Social Media presence.

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