Now that Instagram Stories has survived for around two months in the ever-congested social marketplace, it doesn’t look like the network’s Snapchat clone is going anywhere any time soon.
As we’ve seen with Snapchat, some brands come up with super creative ways to use their disappearing content to further push their message, their products and services and their brand personality. Here are some of our favourite brands and companies who just might give you some inspiration for your Instagram Stories.
1. Gary Vaynerchuk (@garyvee)
It’s no secret that the team here at High Season are Gary Vee Stans. His unique brand of marketing meets motivation has caught on worldwide and he only seems to be getting bigger as he pushes his hustler mentality message to aspiring entrepreneurs and business owners.
As with his Snapchat, Gary’s Stories are a fun blend of behind the scenes snippets, selfies with a message, inspirational messages, promo and his travels. They’re super entertaining and motivational, just like the rest of his content.
2. Taco Bell (@tacobell)
Whether you’re a fan of their food or not, Taco Bell are fantastic at Snapchat and they’ve brought their fun feed to Instagram Stories.
They were one of the first brands we had seen to really integrate the drawing function into their disappearing content, which kept their Snaps and Stories as bright and colourful as their Instagram feed. Recently they started getting their employees involved and continued their engaging posts that really pushed community involvement.